The live feed sports data we use is approved, which enables us to deliver our 2-touch digital ad product to you without the need for a license.

A Pivotal Moment is a real-time live event that has an unknown outcome (e.g. a penalty shot, field goal, home run, corner kick).

The platform is powered by a proprietary Data Exchange Decision Engine that monitors millions of bits of real-time sport data from live games and identifies through an algorithm, Pivotal Moments in the game.

There are 10 Pivotal Moments generated in each game.

A direct 1:1 high-valued coupon sent to the fans, after the game, who played a Pivotal Moment in the game.

Brands that purchased a Pivotal Moment in a game sends the Post-Game Offer to all fans who participated in the Pivotal Moment.

An Area is defined by the geo-mapping of approximately 250,000 people identified by postal /zip codes. Each Area is a micro-market for your brand. You can purchase Pivotal Moments in all areas that are relevant to your brand. Each Pivot Moment purchased enables you to market directly to fans in those areas during and after the game.

Overtime NHL, MLB, NFL, NBA and MLS will be covered. Other sports like Golf, Tennis, Cricket and International Soccer are on the road map.