About NeXT Media
NeXT Media is the next generation of digital marketing. We provide brands with the unique opportunity to connect directly with fans (consumers) using our high engagement 2-touch digital ad product during and after the broadcast of live professional sporting events, without the need for a license. We give all brands big and small access to the sports marketing channel who previously may have been excluded from participating because of the prohibitive licensing / sponsorship costs.
We gamify the digital marketing experience by bringing highly engaged fans directly to brands during and after live pro sport games through our NeXT Rewards Fan Engagement App. Our primary market is the underserved casual sport fan that represents 80% of the total fan base.
Our fans, via the NeXT Rewards app, are challenged to pick the outcome of Pivotal Moments during the broadcast of live sporting events by guessing the outcome of a “What Happens NeXT?” style of question (i.e.: Will the Packers make the 51 yard field goal?). Fans earn reward points when correct. A Pivotal Moment is a real-time live event that has an unknown outcome (e.g. a penalty shot, field goal, home run, corner kick). Fans play the Pivotal Moments to earn points to redeem from the NeXT rewards catalogue and to bet with friends without financial risk.
Brands maximize awareness by purchasing the in-game Pivotal Moments to reach directly to fans on their second screen with their brand messaging during the live broadcast. At the end of each game brands send high value Post-Game Offers to all the fans who participated in the Pivotal Moments reaching demographically aligned sports fans in targeted geographic areas to drive conversions. Our 2-touch digital ad product is scalable to all leagues who broadcast sporting events (NHL, MLB, NFL, NBA, etc.).
The platform is powered by a proprietary Data Exchange Decision Engine that monitors millions of bits of real-time sport data from live games and identifies through an algorithm, Pivotal Moments in the game. Pivotal Moments are available in all live games that are broadcast in all leagues covered.
The Pivotal Moment inventory is localized geographically by Areas. An Area is defined by the geo-mapping of approximately 250,000 people identified by postal /zip codes. Each Area is a micro-market enabling brands to reach directly to demographically aligned fans within strategic locations.
NeXT is committed to providing socially responsible technologies that serve regional communities with the vision to enable equitable access and sustainability.